When it comes to marketing – whether you run an online or offline business – it can be a fairly time consuming venture. There’s a reason most businesses have entire departments dedicated to it!
Disclaimer: This post contains affiliate links, which means I may make a commission at no extra cost to you should you click through and make a purchase.
So what if you’re like me – a one-person show with minimal money for outsourcing and limited time?
You choose your investments wisely!
One of the only investments I strongly recommend for my clients is Tailwind. And today I’m going to show you exactly why I love it and how to use it:
Tailwind Makes You Appear More Active Than You Are
When it comes to Pinterest, you should ideally be pinning around 30-50 pins each day. Now I don’t know about you, but as a work-at-home mom, I certainly don’t have that kind of time!
With Tailwind, I can sit down on a Sunday and schedule out ALL of my pins for the entire week and I can do so in just about an hour. One hour. Thousands of page views sent my way.
When I started using Tailwind, my time spent marketing was cut by over 75% but my stats SKYROCKETED:
Note: These are my personal results, but Tailwind also publishes the Typical Results of Tailwind for Pinterest Members every year, so you can see exactly what the average growth rate looks like for their members.
Quick Scheduling with Tailwind
With Tailwind, you can install a browser extension that will allow you to select multiple pins on a page to schedule out all at once. You simply click the extension, select which pins you want to schedule, and DONE! All that’s left is to select your board lists.
Board Lists on Tailwind
Within Tailwind, you can set up board lists and group together boards that relate to the same category. This makes scheduling your pins that much quicker as the few pins you selected using the Tailwind extension can now be added to 10 different boards each, all with one simple click. That right there is a day’s worth of scheduling done in all of 30 seconds!
This newer feature is by far and away one of my favorites! While group boards should play a key role in your Pinterest strategies, Tailwind Tribes are actually where I’ve recently shifted my focus to and are quickly becoming a much more important focus than group boards.
One of the key differences in Tailwind Tribes VS the group boards found on Pinterest is that Tailwind Tribes are typically of a much higher quality.
While on group boards, I can say there’s a rule in that people need to pin quality pins and need to re-pin X amount for every one of their own pin that they post, it is EXCEPTIONALLY more difficult to police group boards than it is to monitor Tailwind Tribes – and by exceptionally more difficult, I mean pretty much impossible.
Tailwind Tribes, though, are specifically set up to allow me, as an admin, to easily see exactly what people are posting, what people are responding to, and who is following through on the re-pinning rules vs those who are not. Tailwind even goes so far as to do the counting for me, showing me how many someone has pinned to the tribe vs repinned, and they even highlight in red when someone is pinning their own stuff but not reciprocating. From there it’s extremely easy for me to send a direct message, reminding the tribes person to do his or her follow-through, and if they don’t, I can kick them out. No muss, no fuss. I love it!
If you’re interested in learning more about tribes, I have a number available to you:
Blogging Creatives (no niche)
Frugal Living (any pins on making/saving money)
Entrepreneurs + Bloggers (share pins related to being an entrepreneur/blogger)
Inspiration and Motivation (pins meant to inspire and motivate)
I only have two rules for these tribes and that is to 1) make sure you’ve already updated your pin template to ensure it’s vertical and high-quality and 2) please re-pin 1 for every one of your own that you do.
And the best part about all of this? Being a part of a tribe is completely FREE. Now you read earlier that I STRONGLY (and I do mean STRONGLY) feel that Tailwind is worth the investment. That said, I know not everyone can afford the $100 or so dollars for a year’s subscription, but seriously when you can, do it.
It’s the only investment I really push, only because it really did save me SO much time and made SUCH a difference in how I use Pinterest (and the time I spend marketing overall!)